Strengthen Awareness through multiple applications: high-value plastic BMW pocket contains a parking disk next to a product flyer announcing the launch of the new 1er.

Selection: Audi A3, Golf V, Golf IV, Alfa 147, 146, Peugeot 307, Opel Astra, Mercedes A class, if newer than 1999 model.

For the opening of a BMW dealership in Fröttmaning in the Münchener surrounding countryside, supercards® were used as a regional marketing tool. The distribution took place over 3 days in towns surrounding of the new dealership.

As a result, the dealership received a regular intake of new customers.

For the introduction of the new BMW Z4 Roadster we narrowed the selection criteria to BMWs, Mercedes SLK, Audi TT and Porsche. With supercards® the BMW-agency reached it's precise target group with zero waste.

The distributions took place in areas distinguished by above average income in inner city areas.

With this, our third consecutive campaign for BMW, we were able to realize an entirely unique variant of our supercards® : the supercards® parking disks. The back of the supercards® is a parking disk, with the BMW advertising message on the front. The functionality of this format created a long-term, retainable, brand reminder.

Goal of the campaign: increase of the awareness of the respective dealerships. The supercards® were placed on vehicles of the upper class.