supercards®

Tel: 020 8600 2615
Fax: 020 8600 2501
E-Mail: info@supercards.co.uk


copyright 2005 by supercards®
supercards® Overview || Audi | Autoscout24 | BMW | Daimler | Ford | Hyundai | Mazda | MINI | Opel | Renault | Saab | VW



Objective:
Announcement of the new BMW 1er

Coverage:
Inner city area and various carparks in key business zones

Strengthen Awareness through multiple applications: high-value plastic BMW pocket contains a parking disk next to a product flyer announcing the launch of the new 1er.

Selection: Audi A3, Golf V, Golf IV, Alfa 147, 146, Peugeot 307, Opel Astra, Mercedes A class, if newer than 1999 model.




Objective:
New client acquisition

Coverage:
Berlin, the upper class

For the opening of a BMW dealership in Fröttmaning in the Münchener surrounding countryside, supercards® were used as a regional marketing tool. The distribution took place over 3 days in towns surrounding of the new dealership.

As a result, the dealership received a regular intake of new customers.






BMW DEALERSHIP HAMBURG

Objective:
New client acquisition

Coverage:
Germany - Berlin

For the introduction of the new BMW Z4 Roadster we narrowed the selection criteria to BMWs, Mercedes SLK, Audi TT and Porsche. With supercards® the BMW-agency reached it's precise target group with zero waste.

The distributions took place in areas distinguished by above average income in inner city areas.






BMW DEALERSHIP BERLIN

Objective:
New client acquisition

Coverage:
Berlin, the upper classes

With this, our third consecutive campaign for BMW, we were able to realize an entirely unique variant of our supercards® : the supercards® parking disks. The back of the supercards® is a parking disk, with the BMW advertising message on the front. The functionality of this format created a long-term, retainable, brand reminder.



Objective:
New client acquisition

Coverage:
Berlin, the upper classes

Goal of the campaign: increase of the awareness of the respective dealerships. The supercards® were placed on vehicles of the upper class.




BMW DEALERSHIP DORTMUND

Selection:
Vehicles of the upper classes

Coverage:
Germany - Dortmund

Campaign:
Response

supercards® were distributed in specially selected postal areas.

The drivers of middle and upper class vehicles were able to arrange, in conjunction with supercards®, a test drive with their dream vehicle.